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BtoB

Experian acquires large stake in Japanese e-mail provider

By Published on .

New York—Information services company Experian has acquired an 88.5% share of A-Care Systems, Japan’s leading e-mail marketing company. A-Care will be blended into Experian’s CheetahMail e-mail marketing unit.

A-Care has more than 1,000 clients across several Japanese sectors, including e-commerce, manufacturing and retail. Financial terms of the deal were not disclosed.

The acquisition extends Experian CheetahMail’s global marketing reach. In addition to its New York headquarters, the company has offices in Los Angeles, San Francisco, Amsterdam, Barcelona, Dublin, Duesseldorf, London, Melbourne and Paris.

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