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Experian buys Exactis from 24/7 Media for $13.5M

Published on .

Chicago--Experian announced it has acquired Exactis.com Inc., an e-mail service bureau that develops customer relationship management software for companies looking to outsource, from 24/7 Media Inc. for $13.5 million in cash. The deal strengthens the CRM focus of Experian, known for its list development and database capabilities. It also reflects the desire of New York-based 24/7 Media, reeling from financial and job losses, to strengthen its cash position.
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