BtoB

Experian debuts b-to-b online database tool; other direct marketers announce products at Atlanta DMA event

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Atlanta—Database company Experian on Monday announced it has launched an online b-to-b database product called Business Market Analyzer that enables marketing executives to identify and target the best prospects in a central online interface. The announcement was made at the Direct Marketing Association’s annual conference here.

“It was designed to address three challenges,” said Denise Hopkins, senior director of business marketing solutions at Experian. “Understanding customers, understanding the prospect pool and combining customer intelligence to the prospect universe to find the best prospects,” she said.

Other companies made new product announcements here Monday as well.

StrongMail Systems announced the launch of StrongMail Email Marketing Edition, its first “turnkey” solution for e-mail marketing. The new product comes with an unusual guarantee to improve a company’s conversion rates within 30 days.

Melissa Data, a data quality provider, announced the release of its ListWare 6.0, the latest version of its data quality software application that now includes data appending for b-to-b data.

Data processor Anchor Software announced a new product called MaxDUP+, the new version of its merge-purge processing technology for business and consumer databases.

OmniTI Computer Consulting announced it has partnered with Habeas, an e-mail certification company to integrate Habeas into its e-mail application.

—Carol Krol

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