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Experian divests itself of PriceGrabber service

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Dublin—Information and marketing analytics company Experian has sold its PriceGrabber.com price-comparison service to focus on its core credit, analytics and digital marketing services. PriceGrabber, based in Los Angeles, was sold to the company's management team for $80 million. Experian bought the company from its founders in 2005 for $485 million. PriceGrabber provides information on products in 25 categories, and runs two other online services, LowerMyBills and ClassesUSA. Experian has been expanding its marketing services, in particular its data and analysis consulting division in North America. In May, Experian Marketing Services acquired Conversen Inc., a company that provides data, analytics and marketing software.
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