Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Experian Hitwise introduces search analysis products

Published on .

New York—Internet intelligence service Experian Hitwise has launched two search products that provide insight into search user behavior.

The company’s new Search Engine Result Pages (SERP) report analyzes a company’s page ranking in natural (“organic”) search query results and compares that with actual search traffic received. The company said the product also reports on the search terms that perform well for competitors and monitors that data on an ongoing basis.

Also, the company’s new Search Term Sequencing product analyzes viewers’ keyword searches before and after a certain site visit, allowing marketers to better understand the keyword pathway leading to or following that visit, according to the company.

Most Popular
In this article: