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BtoB

Experian introduces Web-based data hygiene tool

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Boston—Experian Marketing Service’s QAS data hygiene unit has released a new Web-based edition of its address-verification solution.

QAS Pro On Demand service narrows down possible address matches and prompts the user for missing information, supplying a verified and standardized address to the user, according to the company. Experian said the new software-as-a-service version of QAS is a less-expensive option than on-premises software installations of the product.

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