Costa Mesa, Calif.—Data giant Experian announced Monday it has launched B2B Marketing Triggers, a service that uses credit and marketing data to help b-to-b marketers improve their campaigns.
The service uses information from Experian’s National Business Database, such as demographic and business credit information, that marketers can use to target customers with ad campaigns and messages, as well as identify risks.
"On the consumer side, triggering has been in place for about five years," said Denise Hopkins, senior director of Business Marketing Solutions for Experian. "Customers were seeing response rates doubling in some cases. We’ve leveraged that concept and brought it over to the b-to-b world."