BtoB

Experian launches data integration platform

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Orange, Calif.--Extending its reach into the b-to-b data space, Experian Inc. has introduced Truvue, a customer data integration platform that links client information from disparate databases across an organization. "Truvue offers a practical, accurate process for managing customer data and helps companies ensure that every customer interaction is consistent and appropriate," said Craig Smith, president-CEO of Experian North America. A recent Forrester Research Inc. survey showed that only 37% of companies know if they share a customer with another division.
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