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Experian launches email validation software

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New York—Experian Data Quality, a division of Experian Marketing Services, has released new email software to improve email address validation, response codes and match rates. The company's upgraded QAS Email application now allows users to validate business and customer email addresses when first registered into the software, allowing the collection of a greater number of valid email addresses, the company said in a statement. In October the company introduced Email Insights, which links into email marketing lists such isolated databases as those derived from on- or offline shopping patterns, online category interest, loyalty program behavior and mobile app activity.

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