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BtoB

Experian QAS adds e-mail and phone validation tools

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Las Vegas—Data quality and services company Experian QAS has announced the addition of e-mail and phone data cleansing tools to its postal address validation solution.

Unveiled Monday at the Direct Marketing Association’s annual conference and exhibition here, Experian’s QAS Email compares e-mail addresses against the company’s database of typographical errors, active and dead domain names, and malicious e-mail addresses to root out invalid addresses.

QAS Phone parses and standardizes entered phone numbers based on the North American Numbering Plan of appropriate area codes and phone numbers, automating the data verification process before information is entered into marketers’ databases.

—Christopher Hosford

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