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BtoB

Experian taps Seeley to head marketing services group

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Schaumburg, Ill.—Data quality and services company Experian Marketing Services has named Matt Seeley group president of its North America operations.

Seeley replaces Mark Zablan, who left that position a year ago to become group president of Experian Marketing Services U.K. The North American position had been vacant since then.

Previously Seeley was president of the Experian Marketing Services Platforms division, which included e-mail service provider CheetahMail, address verification division QAS, intelligence service Hitwise, Data Management Services and Digital Advertising.

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