Experian, UAA launch service to boost direct mail efficiencies

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Schaumburg, Ill.—Data quality and services company Experian Marketing Services has joined with direct mail efficiencies provider UAA Clearinghouse to help marketers identify and suppress undeliverable addresses in their mail files.

The service combines Experian’s data hygiene services with UAA’s database of undeliverable name and address records. The companies said the new service provides direct mail clients with campaign savings by removing previously unrecognized undeliverable addresses from mailings before they are deployed.

—Christopher Hosford

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