Content is the primary driver for organizational productivity in today’s business world. It forms the core of external prospect- and customer-facing activities, internal employee productivity, and partner enablement via the Web. Thus, as nearly all business processes move online, organizations have a tremendous opportunity to move beyond basic Web Content Management (WCM) to derive greater value from their new and existing content.
RedDot’s next-generation Web Content Management solution incorporates the critical capability of contextual delivery to put the right content into the hands of the right people at the exact time they need it. As a result, hundreds of RedDot customers are streamlining business processes and earning higher returns on their content to gain significant competitive advantage and remain relevant in the fast-changing information economy.
This paper will describe the business benefits that WCM with delivery capabilities provides to organizations that seek to deliver their valuable content to internal and external constituents to drive business success. In addition, it will provide insight into how organizations have changed the way they think about their content and deliver it in context for maximum impact.