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BtoB

Experiential marketing on the rise

Published on .

Las Vegas—Sixty-two percent of brand marketers predict that experiential marketing will be one of the biggest marketing growth areas over the next five years, according to MICE North America, an experiential marketing company.

Additionally, 43% of marketers anticipate increasing their marketing budgets in the next two to three years, according to the survey. The study was commissioned by MICE and conducted by David Burton Associates, a research company.

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