BtoB: What else are marketers concerned about?
Byrne: Another issue that is coming into play among enterprises that have been doing this a while is scalability and historic access to data. Once you've been doing this two or three years, can you go back that far and not just get reports but get the raw data? That's becoming an issue. Also, multisite analytics [are a concern]. If you are a big publishing company, for instance, and have multiple properties, can you do rollup reports?
BtoB: What about measuring social media?