New York—Industry watchers agree that online ad spending will continue to grow in 2005, but they differ in their projections.
At the Interactive Advertising World Conference and Expo, eMarketer CEO Geoff Ramsey presented aggregated data from several different research companies and associations.
At the low end of the projections is Merrill Lynch, which projects a 10% increase in online ad spending in 2005. At the high end is Deutsche Bank Securities, which projects a 33% increase next year. eMarketer’s projections fall in between, at 23%.
"Budgets are starting to open up," Ramsey said, during a research presentation.
"The Internet is a growth engine of its own."