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Exploiting digital editions

ENHANCE THE EXPERIENCE

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CFE Media, a publisher covering the engineering sector, is taking a different approach with its revamped digital editions. The company is currently focused on getting them approved for the App Store. “Right now, it's more about enhancing the user experience than monetizing our digital editions,” said Paul Brouch, CFE Media's group production manager. At present, each of CFE Media's three titles—Control Engineering (35%), Plant Engineering (29%) and Consulting-Specifying Engineer (28%)—has digital editions reaching more than one in four of its readers, many of them based outside the U.S. However, CFE Media had a long-term plan to generate revenue from its digital editions. “Our new platform does allow us to incorporate a number of potential ad units and interactive advertising opportunities,” Brouch said. “We're currently working on interactive opportunities with a few select advertisers, but are still evaluating their performance.”

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