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Exponential introduces Dynamic Ads targeting service

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Emeryville, Calif.—Media services company Exponential announced the launch of Dynamic Ads, an advanced ad targeting service that will be offered through its Tribal Fusion ad network. Dynamic Ads allows advertisers to deliver customized online ads to their target audience based on user attributes. Using the service, advertisers can change online ads based on user location, the type of content users have consumed or online behavior.
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