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Extreme press release makeover—the social media press release

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Marketers have a new tool in their PR arsenal—the social media press release. Rather than presenting plain old text in their press releases, companies with news to share are mixing in blog posts, video clips, links to web sites and other multi-media information to enhance the value to journalists and other readers, according to “Be on the Blog.” The blog cites a recent example by Cisco Systems, which issued an SMR (social media release) announcing its “Connected Life” contest, not only to journalists but to the general public. READ MORE
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