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BtoB

Exxon Mobil begins campaign to tout merger benefits

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Irving, Texas--Exxon Mobil Corp., Irving, Texas, announced Friday the launch of global advertising for the newly formed oil company, created through this week's $81.4 billion merger of Exxon Corp. and Mobil Corp. Aimed at shareholders, business partners, government leaders and customers, the print and TV campaign focuses on $2.8 billion in annual cost savings and other competitive advantages that the merged companies plan to exploit. The size of the campaign, developed by DDB New York, was undisclosed. Advertising venues include Newsweek, Time, The Wall Street Journal, CNN, CNBC, the BBC and several Arabic networks.
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