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BtoB

ExxonMobil reaches Zenith

Published on .

ExxonMobil Corp., Irving, Texas, has named Zenith Media Worldwide its



Agency:Zenith Media Worldwide
Location: New York
No. of employees: 300
Account won: ExxonMobil Corp.
Billings: $8.2 billion
Other clients: Alcatel, Bristol-Myers Squibb Co., DuPont

new agency of record. Zenith competed for the pitch against several agencies, including incumbents Bcom3 Group’s Starcom Media-Vest Worldwide, Interpublic Group of Cos.’ Universal McCann and Omnicom Group’s Optimum Media Direction Worldwide. Zenith and Aegis Group’s Carat were the only non-incumbents.

Zenith Media Worldwide, New York, will be responsible for ExxonMobil’s advertising account, including global media buying for its Fuel Marketing Co. and Lubes Marketing Co.

"We are thrilled with this appointment and look forward to helping ExxonMobil maximize returns on its global media investments," Richard Hamilton, CEO of Zenith Media, said in a statement.

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