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BtoB

Eyeblaster adds creative spec database

Published on .

New York--Rich media company Eyeblaster Monday introduced a creative spec database that is accessible via the Eyeblaster Platform.

The database contains rich media creative specifications for hundreds of Eyeblaster-enabled publishers for accepted ad formats, including dimensions, file sizes and format-specific functionality.

The database features a “validation tool” to allow media planners and creative designers to compare an ad’s execution against the specs of the entire media plan.

--Carol Krol

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