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BtoB

Eyeblaster adds Detroit office to serve auto industry

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New York--Rich media company Eyeblaster announced Monday that it has opened a new office in Detroit to provide better service to the automotive industry.

“Recent research, both public and proprietary, indicates that automotive advertisers will continue to drive growth in online advertising. Eyeblaster is committed to providing them with the support and services they need to create the most effective rich-media advertising possible,” Gal Trifon, CEO of Eyeblaster, said in a statement.

Robin L. Nelson, a 15-year veteran of the Detroit-area advertising industry, has been tapped to lead the new office.

Eyeblaster opened offices in San Francisco; Chicago; Los Angeles; Sao Paulo, Brazil; and Hamburg, Germany in 2003.

--Sean Callahan

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