EyeWonder, Collective Media form partnership

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Atlanta—Rich media company EyeWonder and advertising technology company Collective Media have formed a strategic partnership.

Under the agreement, EyeWonder will integrate its in-stream technology with Collective Media’s display advertising network to offer advertisers an end-to-end advertising solution.

The combined service will offer media buying, delivery and reporting for online video ad campaigns.

The system is designed to enable publishers to deliver any type of interactive in-stream ad format, including interactive overlays, from third-party rich media providers.

The combined system also offers reporting features that provide metrics on campaign interaction and engagement performance data to help advertisers track ROI.

—Kate Maddox

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