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BtoB

EyeWonder introduces live video in ads

Published on .

Atlanta—Rich media company EyeWonder introduced LiveWonder, a new format that delivers live streaming video in online ads. The technology gives advertisers the ability to promote live events, product launches and other content in real time.

The first advertiser to use the new platform is GE, which delivered its retail investor presentation live on sites including CNN, MSN and Yahoo Finance.

Stinson Partners, Irvington, N.Y., developed the campaign using the LiveWonder technology.

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