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EyeWonder introduces ‘PageMorph’ takeover ad unit

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Atlanta—EyeWonder has introduced a new ad unit, called “PageMorph,” that functions as a home page takeover and appears to shrink, stretch, crumple or otherwise morph the surrounding Web page.

The unit is designed to give advertisers and publishers a premium ad format with high-impact value. BMW of North America was the first advertiser to use the unit, with a campaign on motorsport-total.com.

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