New Facebook ad guidelines impose stricter privacy policies

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Palo Alto, Calif.—Social media site Facebook has updated its advertising guidelines to further protect user privacy and limit the potential for behavioral ad targeting.

The site's advertising guidelines now prohibit advertisers from distributing user data to any third party, including ad networks; prohibit ads from displaying user data, such as users' names or profile photos, without Facebook permission; and forbids advertisers from using user data received from Facebook, or collected through running an ad, for any other purpose off Facebook without permission.

Advertisers that fail to comply with the updated guidelines may be banned from the site. In June Facebook banned two large advertising networks, SocialHour and SocialReach, for violating advertising guidelines as they existed prior to the new, stricter version.

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