×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Facebook ad prices rise again

Published on .

Sunnyvale, Calif.—Advertising on Facebook continued to rise in the second quarter of this year, with average cost per clicks (CPC) increasing 22% over the first quarter, according to marketing consultancy Efficient Frontier's “Global Digital Marketing Performance Report.” That continued Facebook's double-digit CPC rate hikes; rates in the first quarter were up 40% over the last three months of 2010. According to Efficient Frontier, Facebook's CPC rates are on pace for an 80% increase this year compared with last.
Most Popular
In this article: