Facebook adds new metrics to Facebook Insights

Palo Alto, Calif.—Facebook has introduced new metrics to Facebook Insights, an application that provides analysis of user activity on Facebook Pages.

Facebook Page owners will now be able to view the total number of impressions received for each post on their page, as well as the “feedback rate”—the percentage of viewers on a page that “liked” or otherwise interacted with a post.

Facebook also announced it is changing the way it reports activity for monthly active users that view Facebook Page content. Previously, Facebook only counted the number of users that “liked” or interacted with content on a page. Under the new system, all users that view content on a Facebook page will be counted as active users.

“As a result, you may see an increase in your active user count,” Facebook said in a blog announcing the changes.