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Facebook advice

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In a recent post on AdPulp, blogger David Burn took note of an Advertising Age article by Syncapse President-CEO Michael Scissons, who offered marketers advice on getting the most out of a Facebook strategy. In the article, Scissons said that local Facebook pages perform 36% better than global ones. Burn also pointed out this advice from Scissons: “Run your brand's community management in-house and hire someone to do it right.”
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