×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Facebook to buy Microsoft's Atlas ad server

Published on .

Most Popular
Menlo Park, Calif.—Facebook Inc. is preparing to buy Microsoft Corp.'s Atlas ad-serving business this week, adding to the technologies that power its advertising capabilities. Facebook advertisers have been limited to the company's display tools and Facebook Exchange via third-party API partners. With a Facebook ad server, advertisers and agencies will be able to connect directly to the social network to place ads. The acquisition, as reported by Advertising Age, a sibling publication of BtoB, is expected to be for less than $100 million.
In this article: