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BtoB

Facebook buys real-time search company FriendFeed

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Palo Alto, Calif.—Social media site Facebook has inked a deal to acquire FriendFeed, a company known for its real-time search engine capabilities. The deal will give Facebook users searchable views into current news, sentiment and conversation by topic.

Financial terms of the deal were not disclosed.

This week Facebook added a new search feature to access past information based on key terms, including news events, for the past 30 days. FriendFeed, which aggregates social media content from more than 60 Web sites, takes this further in allowing Facebook users to share content and customized feeds as they occur.

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