×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Facebook enjoys strong ad support

Published on .

San Francisco—Social advertising on Facebook is gaining in popularity, with 23% of overall social ad budgets now allocated to Facebook, up from 5% a year ago, according to a report from Marin Software. Also, user engagement with Facebook ads, such as Sponsored Stories, has risen in the past year, with click-through rates improving 50%. According to Marin, this implies an improvement in overall ad relevance. The report is based on an analysis of more than $100 million in Facebook ad spending on Marin's platform.
Most Popular
In this article: