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Facebook experiments with sponsored search ads

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Menlo Park, Calif.—Facebook Inc. has begun testing sponsored search ads that appear as a user types related terms within Facebook's search box. Called Sponsored Results, the ads appear inside the search bar, not the full search results page, and carry the word “Sponsored” in small type. Unlike pay-per-click search ads within regular Web browsers, Sponsored Results are not based on keywords, but pull up a particular Facebook entity such as a product, company, Page or app. Initial customers trying out the ad unit include Match.com, Walt Disney Co. and social gaming company Zynga Inc.
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