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BtoB

Facebook fans more likely to recommend a brand

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Waltham, Mass.—Facebook fans are more likely to recommend a brand to their friends after they become fans themselves, by 56% versus 36% who would not, according to a new study by email service provider Constant Contact and Boston-based research company Chadwick Martin Bailey. The online study, conducted in January, had 1,491 respondents. Also, according to the companies' “10 Quick Facts You Should Know About Consumer Behavior on Facebook,” 51% are more likely to buy a product from a brand after becoming a Facebook fan, versus 41% who would not. People interact with their favorite brands most on Facebook, by 34%, compared to just 4% who do so on Twitter and 1% on LinkedIn, according to the study.
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