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Facebook latest to enter daily deals fray

Published on .

Palo Alto, Calif.—Facebook has jumped into the hot daily deals arena with the relaunch of its Facebook Deals service.

Facebook Deals was introduced last November and will continue under the Check-in Deals name. The new Facebook Deals operates like Groupon, LivingSocial and the newly launched Google Offers, where users can "like' deals that appear within their Facebook pages, and along with other "likes' participate in group bargain purchases from local businesses.

The service is being rolled out in Atlanta; Austin, Texas; Dallas; San Francisco; and San Diego, with more cities to follow.

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