×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Facebook launches in-stream video ad program

Published on .

Most Popular
Menlo Park, Calif.—Facebook Inc. has launched a new video ad program, allowing advertisers to offer automatically playing videos within users' news feeds. The new ad units will begin playing as they appear on the screen, on both desktops and laptops as well as mobile devices, but without sound; if clicked or tapped, the video will expand and run the audio track. Users who don't want to view the video can scroll or swipe past it, Facebook said in a statement. And at the end of the ad, a carousel of two additional videos will appear to allow the viewer to see content from the same marketer, Facebook said.
In this article: