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Facebook offers self-serve process for premium ads

Published on .

Menlo Park, Calif.—Facebook Inc. has introduced a self-serve tool for buying premium ads that appear on users' home pages and in their news feeds. Facebook premium ad inventory now will be available through its Power Editor tool, as well as to third-party Facebook ad sellers such as AdParlor, Blinq Media and TBG Digital, according to Advertising Age, a BtoB sibling publication. Until now, those premium display ads had only been available through the Facebook sales team. Premium inventory will continue to be priced on a fixed CPM basis.
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