Menlo Park, Calif.—Facebook, fresh off filing for its IPO, appears also to be the preferred social network among marketing and advertising executives, according to a survey by the Creative Group, Menlo Park, Calif.
The survey, conducted in the fourth quarter, was based on telephone interviews with more than 500 marketing and advertising professionals. When asked “If you had to limit yourself to only one social media platform, which of the following would it be”: 56% selected Facebook; 21%, LinkedIn; 12%, Google+; 4%, Twitter; and 2% responded “other.” (5% said they didn't know.)
When asked to identify the most common mistake creative professionals make using social networks, the top answers were: not updating it often enough (29%), providing too much information (24%), and including inappropriate information and providing too little information (16% each).
On Wednesday, Facebook filed its IPO application with the Securities and Exchange Commission, expecting to raise $5 billion. However, that figure is likely to change. The Wall Street Journal reported
that the IPO might raise as much as $10 billion once Facebook starts selling its shares this spring.