Menlo Park, Calif.—Facebook Inc. has unveiled a revamped home page featuring a more prominent and personalized News Feed and larger photos, links and ad units.
Company CEO Mark Zuckerberg said at a presentation Thursday that the changes are intended to make Facebook “the best personalized newspaper in the world.” Zuckerberg said half of all News Feed posts are photos, and the redesign features them more prominently.
Facebook's changes are also intended to keep the site fresh for both users and advertisers. According to a report
issued last month, 61% of Facebook users take a break from using the social site for several weeks or more at a time, and a large percentage of former users have abandoned Facebook entirely.
Facebook will beginning rolling out the new design to Web users immediately and to users of mobile apps in the coming weeks.