New York—Facebook's global revenue will hit $4.27 billion this year, about 114% higher than the $2 billion the company chalked up in 2010, according to
marketing research company eMarketer.
The largest portion will come from advertising, expected to rise 104% from $1.86 billion in 2010 to $3.80 billion worldwide this year, driven by strong incursions
in display advertising, eMarketer said.
E-commerce, while still a small component of the overall Facebook sales stream, is surging. Revenue from Facebook Credits
is expected to bring in $470 million by the end of the year, about 236% higher than the $140 million logged last year.