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BtoB

Facebook revenue to more than double this year

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New York—Facebook's global revenue will hit $4.27 billion this year, about 114% higher than the $2 billion the company chalked up in 2010, according to marketing research company eMarketer. The largest portion will come from advertising, expected to rise 104% from $1.86 billion in 2010 to $3.80 billion worldwide this year, driven by strong incursions in display advertising, eMarketer said. E-commerce, while still a small component of the overall Facebook sales stream, is surging. Revenue from Facebook Credits is expected to bring in $470 million by the end of the year, about 236% higher than the $140 million logged last year.
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