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Facebook rolls out community site for agencies

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Palo Alto, Calif.—Facebook is reaching out to ad agencies with a new community site, Facebook Studio.

According to Facebook, Facebook-studio.com will be “a place to celebrate innovation, creativity and effectiveness” on the platform and to highlight agency work. Campaigns with lots of “likes” will be showcased on Spotlight, a collection of examples of the use of Facebook marketing tools.

The debut of Facebook Studio comes a month after the company hired Mark D'Arcy as its new director-global creative solutions, charged with working more closely with agencies and marketers.

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