Facebook rolls out community site for agencies

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Palo Alto, Calif.—Facebook is reaching out to ad agencies with a new community site, Facebook Studio.

According to Facebook, will be “a place to celebrate innovation, creativity and effectiveness” on the platform and to highlight agency work. Campaigns with lots of “likes” will be showcased on Spotlight, a collection of examples of the use of Facebook marketing tools.

The debut of Facebook Studio comes a month after the company hired Mark D'Arcy as its new director-global creative solutions, charged with working more closely with agencies and marketers.

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