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BtoB

Facebook sets up Groups

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Palo Alto, Calif.—Facebook has introduced new features, including a service called Groups that allows users to segment their contacts by special interest within the social media networking site and to form groups from scratch.

With Groups, users can make up any kind of group and automatically add others to it. While the Groups sites could provide marketers with an opportunity for more targeted advertising and communications opportunities, Facebook said in a statement that targeted advertising to specific Groups sites would not be available at this time.

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