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BtoB

Facebook testing service to expand News Feed ads

Published on .

New York—Facebook Inc. is testing an ad service that enables marketers to expand their promotional messages in users' News Feeds. Under the program, advertisers can target users on their mobile phones and computers even if they haven't "liked" the advertiser. Until now, these types of ads only showed up on PCs and featured only companies or groups a user has "liked." The new test service reportedly includes limits so that a member's News Feed isn't overloaded with too many advertising messages.
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