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BtoB

Factiva releases enhanced Factiva SalesWorks tool

Published on .

New York—Factiva, a Dow Jones and Reuters Company, announced Thursday it has enhanced its Factiva SalesWorks tool, a comprehensive collection of company, industry and executive news and information for sales executives.

Among other things, the new version includes additional information on executives provided by direct marketing company Harte-Hanks, and market research profiles supplied through a partnership with Datamonitor.

The latest version also offers improved reporting and delivery capabilities, as well as prospecting and visualization functionality.

—Carol Krol

 

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