Minneapolis—Analytics technology company Fair Isaac Corp. Tuesday announced an agreement to acquire Braun Consulting, a Chicago-based marketing strategy and technology consultancy.
The deal, valued at $30 million, is expected to close in the fourth quarter.
The companies said the merger would build upon Fair Isaac’s marketing analytics offerings through the addition of Braun’s customer management, product strategy and organizational consulting expertise. It will also expand Fair Isaac’s presence in growth markets such as health care, retail and pharmaceuticals. Braun’s senior management team, including founder and CEO Steven Braun, will remain with Fair Isaac.