Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Fair, Isaac establishes consulting service

Published on .

San Rafael, Calif.--Fair, Isaac and Co. Inc. said Monday that it has created a consulting service manned by experts in the areas of customer acquisition, strategy and optimization. The Customer Acquisition Strategy and Optimization consulting service already has customers in the financial services industry. The service is designed for companies that use Fair, Isaac's branded Strategy Science line of direct marketing best practices and software.
Most Popular
In this article: