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Fair Isaac, SEMPO invite pay-per-click advertisers to participate in click fraud study

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Minneapolis—Fair Isaac Corp., a consumer credit scoring company, and the Search Engine Marketing Professional Organization, which announced last month they are conducting a study to determine the extent of click fraud in pay-per-click advertising, have invited advertisers to participate in the study at no cost.

The companies said that between Aug. 7 and Sept. 30, advertisers can contribute anonymous pay-per-click campaign data and in return will receive a copy of the study results that pertain to their companies and analysis developed on patterns found in the contributed data.

Fair Isaac currently uses artificial intelligence to reduce fraud in the financial transactions it tracks. Information about the study is available at www.sempo.org/clickfraud-study.

—Carol Krol

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