BtoB

FairMarket adds Broadbase e-mail services

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Woburn, Mass.-FairMarkets Inc., a provider of e-business sales platforms, announced it has integrated Broadbase Software Inc.'s e-marketing technology into its suite of products for providing real-time pricing of b-to-b parts and services. The deal means FairMarkets will be able to offer business managers a system that uses such marketing techniques as e-mail and skyscraper Internet advertising to draw traffic to the FairMarket buying site, and then calculates the lifetime value of customers. Broadbase, Natick, Mass., has been aggressively integrating its software in e-commerce platforms such as FairMarket as a way to gain exposure with customers.
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