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BtoB

FairMarket adds Broadbase services

Published on .

FairMarkets Inc., a provider of e-business sales platforms, announced it has integrated Broadbase Software Inc.’s e-marketing technology into its suite of products for providing real-time pricing of b-to-b parts and services. The deal means FairMarkets will be able to offer business managers a system that uses such marketing techniques as e-mail and skyscraper Internet advertising to draw traffic to the FairMarket buying site, and then calculate the lifetime value of customers.
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